Author
Kieron Bertani
Founder, Croopt
Kieron Bertani is the founder of Croopt and writes its blog on conversion rate optimization for landing pages, pricing pages, ecommerce and checkout.
LinkedIn profileArticles by Kieron Bertani
Black Friday CRO Checklist: 30 Fixes Before Peak Traffic
Prepare your store for Black Friday with 30 practical conversion checks covering offers, mobile shopping, checkout and launch-day monitoring.
OptimizeMyWebsite.ai Is Now Croopt.com
OptimizeMyWebsite.ai has moved to Croopt.com. Learn why we changed our domain, what stays the same, and how to find your CRO audits and account.
Conversion Rate Optimization Checklist
Twelve checks that apply to any page, plus which page-specific checklist to use next. Ordered the way a visitor meets the page, not by theme.
AI CRO Limitations: Where AI Falls Short in CRO
Six concrete limits of LLM-based conversion audits, and a roadmap for what to automate, what to measure, and what still needs a human.
Checkout Optimization: Designing a Checkout That Converts
Eight design principles for a checkout flow that converts, covering guest checkout, cost transparency, form design, error recovery, trust placement, and mobile.
What Is a Website Conversion Audit?
Learn what a website conversion audit is, what it checks, and how to use one to identify the pages and friction points hurting conversion rate.
Landing Page Optimization: Best Practices That Hold Up
Eight landing page optimization practices, with the reasoning behind each, so you can judge when a rule applies instead of following it blindly.
CRO Audit vs SEO Audit: What’s the Difference?
Understand the difference between a CRO audit and an SEO audit so you can diagnose whether your website has a traffic problem, a conversion problem, or both.
Pricing Page Audit Checklist: 16 Things to Check
A 16-point pricing page audit checklist covering plan clarity, price transparency, feature comparison, and objection handling.
How to Run a Landing Page Audit in 15 Minutes
Use this practical 15-minute landing page audit process to spot weak headlines, poor CTA structure, trust gaps, and friction before you spend more on traffic.
Shopify Product Page Audit Checklist: 20 Things to Check
A 20-point Shopify product page audit checklist covering imagery, variant selection, trust signals, mobile add-to-cart, and merchandising.
Why Your Website Gets Traffic but No Conversions
If your site gets traffic but not enough leads or sales, this guide explains the most common conversion blockers and how to diagnose them quickly.
What Is a CRO Audit? A Plain-Language Definition
A plain-language definition of a CRO audit: what it checks, how it differs from a design review, and when teams typically run one.
Why Your Landing Page Isn’t Converting
Learn why landing pages underperform even when traffic is good, and how to identify message, CTA, trust, and structure issues hurting conversion rate.
CRO Tool vs. CRO Agency: Which One Fits Your Situation
How to choose between a CRO tool and a CRO agency: what each does well, how many pages you need to cover, and whether you need diagnosis or execution.
A Landing Page Audit Template You Can Copy and Fill In
A copyable landing page audit template: page context, a structured findings log, severity summary, and before/after tracking for documenting audit results.
How to Audit a Product Page for More Sales
Audit your product page for weak value communication, missing trust signals, poor CTA hierarchy, and buying friction that reduces sales.
Homepage Conversion Audit Checklist: 18 Things to Check
An 18-point homepage conversion audit checklist covering first-impression clarity, visitor routing, trust, conversion paths and mobile.
The Landing Page Audit Checklist: 27 Things to Check
A 27-point landing page audit checklist covering message match, hierarchy, CTA clarity, trust, form friction and mobile.
CTA Button Optimization: 15 Techniques to Test
Learn the proven call-to-action button optimization techniques that leading brands use to dramatically increase click-through rates and conversions.
Landing Page Headlines That Convert: 7 Proven Formulas
Discover the data-backed copywriting formulas that top-performing companies use to craft headlines that capture attention and drive conversions.
Conversion Rate Optimization: The Complete 2026 Guide
Discover the latest CRO strategies, best practices, and data-driven techniques that top-performing websites use to maximize their conversion rates.
The Psychology Behind High-Converting Landing Pages
Learn how cognitive biases, psychological triggers, and behavioral patterns influence user decisions and how to leverage them ethically for better conversions.
Mobile Conversion Optimization: 2026 Strategies
With mobile traffic dominating the web, learn how to optimize your mobile experience for maximum conversions across all devices and screen sizes.
A/B Testing Best Practices: Avoid These Common Mistakes
Master the art and science of A/B testing. Learn what to test, how to run valid experiments, and how to interpret results for continuous improvement.
10 Trust Signals That Actually Increase Conversions
Explore the most effective trust signals and social proof elements that build credibility and convince visitors to take action on your website.
Ecommerce Checkout Optimization: Cut Cart Abandonment
A comprehensive guide to streamlining your checkout process, reducing friction, and recovering more sales from your e-commerce store.